Big agency experience.
Small-business heart.
We bring decades of agency experience to local brands—building smart marketing and PR plans that match your goals, your audience, and your desired investment.
Built for local brands.
Big brands aren’t the only ones with stories worth sharing. But for many small businesses, it’s difficult to find senior-level marketing and public relations support that fits the scale–and reality–of day-to-day operations.
That’s where Caper comes in.
Smart strategy. Easy partnership.
Led by seasoned marketing professionals with decades of big-agency experience, we have a passion for supporting our local community and the unique people who make it thrive. Over the last five years, we’ve had the privilege of partnering with incredible Upstate businesses—helping them launch, grow, pivot, and stay visible in a crowded market.
We build flexible scopes of work that give you high-end strategy and execution—tailored to your goals, timeline, and investment level.
Fractional by design.
Fully invested in your success.
Caper is what happens when experience meets hustle—and relationships lead the way. We listen first, get clear on what matters most, and then create a plan you can actually sustain.
No fluff. No one-size-fits-all packages. Just thoughtful strategy, honest guidance, and marketing that works as hard as you do.
How we help you grow.
Your business is unique—and your marketing should be, too. We love the behind-the-scenes work: connecting the dots, organizing the chaos, and making the end result feel effortless.
From PR and community relations to brand strategy, social media, and events, we bring “big agency” know-how to local brands that want standout results—without losing their voice along the way.
Our Approach:
Jay Haas Golf
Your story. Your goals. Your investment.
There are many ways to tell a story—because there are many kinds of customers you’re trying to reach.
We help you choose the right mix (and skip the noise) by building a marketing plan that’s strategic, realistic, and designed for traction—whether you’re growing steadily or gearing up for something big.
Our services and support.
Think of us as your plug-in marketing team—ready to lead strategy, execute the details, or support what you already have in motion. You can bring us in for a specific project or two, or keep us in your corner month to month to manage your turn-key marketing needs.
- Strategic Marketing + Communications
- Public + Media Relations
- Project Management
- Social Media Management
- Community Relations
- Business Development Support
- Traditional + Digital Advertising
- Turnkey Event Production
- Branding + Graphic Design
- Website Design + Development
Big-agency background. Local-business focus.
We’ve spent two decades inside top advertising and PR agencies—turning business objectives into campaigns, launches, events, and stories that get noticed.
Caper started because we wanted to do work we’re proud of, with people we genuinely enjoy—while staying rooted in family, community, and showing up fully for our clients.
Now, five years of client work later, our niche is clear: we help local, small-business brands get elevated marketing results—without over-complicating it or overspending to do it.
Meet The Caper Team
Ashley Santoro
Elise Nichols
Katie Smith
What we’ve been building.
Over the past five years, we’ve partnered with local businesses, nonprofits, and community-minded teams to bring ideas to life—through brand launches, campaigns, websites, media wins, events, and ongoing marketing support.
High-end strategy + thoughtful execution = big wins.
